resume

For a more concise view of my experience please click the PDF button above to download my 1 page resume.

Basics

Name Marcus Rieker
Label AI-Focused Product Leader & Software Engineer
Email mzrieker@gmail.com
Phone (307) 251-7735
Url https://snowfalldev.com
Summary AI-focused product leader and software engineer with 8+ years spanning technical delivery, product strategy, and customer-facing leadership. Proven ability to bridge business needs with engineering execution to deliver high-impact AI solutions in enterprise and consumer contexts.

Work

  • 2021.04 - Present

    Remote

    Team Lead
    AVB Marketing
    Led AI initiatives and development of enterprise-scale solutions.
    • Designed and delivered an enterprise AI chatbot serving 1,000+ internal and 600+ external users; became a keynote feature and major partnership driver.
    • Architected and implemented semantic search infrastructure across 600+ dealer websites using AWS Bedrock, SageMaker, OpenSearch, and vector embeddings.
    • Collaborated with CFO and senior leadership to align AI initiatives with strategic business goals.
    • Directed Agile team operations, ensuring timely delivery of high-impact AI features.
  • 2018.01 - 2019.01

    San Francisco

    Head of Sales
    Exposure Photo Booths
    Led sales and operations for high-end photo booth services to enterprise clients.
    • Closed contracts with Google, Uber, and other major clients.
    • Managed pricing negotiations and coordinated logistics for high-profile events.
    • Drove revenue growth through targeted lead conversion.
  • 2017.01 - 2021.01

    Various

    Software Engineer / Team Lead
    Previous SWE + Team Lead Roles
    Contributed to full-stack development and team leadership across industries.
    • Led and contributed to full-stack development with Angular, React, .NET Core (C#), SQL, and Python.
    • Managed Agile teams, eliminated blockers, and delivered enterprise solutions in healthcare, education, and government sectors.
  • 2016.06 - Present

    Remote

    Founder & Lead Consultant
    Snowfall Design
    Built AI and web solutions for small businesses and enterprises.
    • Developed an AI-powered Twitch chatbot used in 7+ channels, increasing engagement by 450% and processing over 500k chat messages.
    • Built custom AI and web apps, including AR and IoT integrations.
    • Tech stack: AWS, Python, C#, Angular, React, Unity, Raspberry Pi.

Skills

AI & Data
AWS
Bedrock
SageMaker
OpenSearch
DynamoDB
Firehose
Semantic Search
Neural Queries
Embeddings
KNN & ANN
Development
C#
Python
Angular
React
SQL
.NET Core
Entity Framework
REST APIs
Methodologies
Agile
Scrum
Async Communication
Cross-Functional Leadership

Education

  •
    B.S.
    University of Wyoming
    Computer Science (Double Minor: Computer Science & Honors)

Awards

Projects

  • 2023.04 - 2023.11
    Enterprise AI Chatbot
    Led design and delivery of an AI chatbot serving 1,000+ internal and 600+ external users at AVB Marketing.
    • RAG
    • LLM
    • Became keynote feature at company meeting
    • Secured new dealer partnerships
  • 2025.01 - 2025.08
    Semantic Search Infrastructure
    Architected semantic search across 600+ dealer websites, modernizing from BM25 keyword match to neural search with vectorization at scale.
    • AWS Bedrock
    • Firehose
    • OpenSearch
    • Vector embeddings
  • 2017.01 - Present
    AI-Powered Twitch Chatbot
    Developed a Twitch chatbot that increased engagement by over 450% across multiple channels, processing millions of chat messages and requests.
    • Natural language processing
    • Real-time engagement
    • 7+ active channels
  • 2024.11 - Present
    WyoGamez
    Founded Wyo Games LLC, an e-commerce business for custom 3d printed models, board games, and collectibles across Shopify, eBay, Etsy, and TikTok.
    • Co-founder
    • E-commerce strategy
    • Inventory sync across platforms